Trademarks - are words, names, symbols, devices and/or images which are applied to products or used in connection with goods or services to identify their source. Famous examples are APPLE for computers and EXXON for oil exploration, refining and distribution.

Consumer confusion is the standard of whether a trademark is being infringed.

The life of a trademark is indefinite and a trademark will last as long as the company continues to use the mark.

The Coca Cola Company’s trademarks have been valued at over $80.0 billion.

Obtaining a federal registration for a trademark provides a rebuttable "legal presumption" that the owner of the mark has the exclusive right to use the mark throughout all states and territories of the United States (15 USC §1057(c)).